Media consumption habits are changing. Time spent on social media is on the rise with TV in decline. Marketers have taken note, shifting an increasing amount of advertising dollars to digital. In fact, 2017 marks the first year that digital ad spending eclipsed TV spending. Given this backdrop, finding the right social brand influencers is an increasingly important and impactful part of a company's overall marketing strategy.
We're building the most comprehensive, analytically rigorous, and transparent influencer search and analytics platform to help brands tackle these challenges. With ParseIQ, brands can now easily locate and evaluate influencers of all shapes and sizes in any region across the globe. Research that used to take weeks, now only take minutes.
For the past few weeks we have been tracking influencers on Instagram who have posted to the hashtag #ragandbone. These influencers are plotted as blue dots below. We then used our platform to find non-ragandbone-affiliated fashion influencers that outperformed the blue trendline. These influencers are plotted in red. Based on our findings, the average distance between the two trendlines is roughly ~5%. Or thought of another way, by using our platform, Rag & Bone can find influencers that would increase its average hashtag engagement rate by 5% and therefore, its marketing ROI. Essentially, more bang for the buck.
We are currently in beta, looking for brand partners that see our ultimate vision and share our philosophy that data should be transparent, analytically rigorous, and actionable. Brands and companies willing to partner with us early on will have wide impact in shaping our product roadmap and developing feature requests centered around their specific needs and goals. We've only just begun to scratch the surface on the type of insights we can generate with our proprietary datasets.